Understanding Course Businesses
Course creation represents a powerful way for indie makers to monetize their expertise. With success stories like Productize Yourself, this model shows how sharing knowledge can create significant value and recurring revenue.
Course Business Success Stories
- Productize Yourself: $12k/month with business courses
- Other successful course creators in our database
Why Courses Work
- Scalable Knowledge: Teach once, sell many times
- High Margins: Digital delivery reduces costs
- Authority Building: Courses establish expertise
- Community Growth: Students become advocates
Business Model Insights
Popular Approaches
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Online Courses
- Self-paced learning
- Video content
- Interactive exercises
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Hybrid Programs
- Course + coaching
- Community access
- Implementation support
Target Markets
Courses can serve both B2B and B2C:
- Professionals
- Business owners
- Career changers
- Skill seekers
Getting Started
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Course Development
- Choose your topic
- Plan curriculum
- Create content
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Delivery Platform
- Select technology
- Design experience
- Build community
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Marketing Strategy
- Free content
- Student success stories
- Partnership marketing
Browse our examples to learn more about building successful course businesses.